Learning New Tricks

Rocks Estate Manager Nigel Manley attended his 15th National Christmas Tree Association conference last month, gleaning information on the latest tricks of the Christmas tree growing trade. Nigel, who is the NCTA director for the New Hampshire-Vermont Christmas Tree Association, was one of more than 400 Christmas tree growers from around the United States, Canada, Mexico, and England to attend the convention in Ohio.

Among the tidbits he picked up from this year’s convention – which he shares with his NH-Vermont associates – were ways to use social media and other new technology to boost marketing efforts, the latest news on the national Trees for Troops program, and information on growing the increasingly popular West Virginia Balsam (also known as the Canaan Fir).

“Only a few farmers from New Hampshire and Vermont are able to attend the national convention, so my role is to bring home the latest techniques for everything from pest control to marketing to share with our member farmers,” said Manley. “The information shared at the convention is important to our local Christmas tree growers. The impact for our local growers learning about these things is huge.”